Information spots for the Capital City of Warsaw “Don’t be indifferent, react!”
At Play Colors Media, we take pride in our collaboration with the City of Warsaw, through which we produced a series of six educational spots focused on how to act in dangerous situations in public spaces. Each 60-second film addresses key aspects of safety in urban environments, forming a comprehensive campaign aimed at raising awareness and preparing residents to respond effectively in potentially hazardous scenarios.
From Concept to Post-Production – A Comprehensive Approach
We oversaw every stage of the project, from concept development to final editing, ensuring the quality and impact of the spots. Starting with engaging scripts that not only informed but also captured attention, we crafted a compelling narrative. Our expertise facilitated a meticulous casting process featuring professional actors, supporting roles, and extras, giving the films a sense of authenticity.
The production process was demanding but rewarding. The spots were shot in iconic Warsaw locations such as the Palace of Culture and Science, Stadion Narodowy Metro Station, Rynek Nowego Miasta, a bus terminal, and various urban interiors that perfectly captured the city’s character.
Collaboration with Warsaw’s Safety Authorities
Every detail of the project was discussed and refined in cooperation with Warsaw’s safety services. We worked closely with the Warsaw Metropolitan Police, Safety Center, Municipal Guard, Fire Brigade, Public Transport Authority, and Warsaw Metro. This ensured that the spots adhered to current safety guidelines, enhancing their credibility and educational value.
Multiple Formats – Reaching Audiences Across Platforms
To maximize the campaign’s visibility and accessibility, we created content tailored to various formats. Alongside full-length versions for online platforms, we developed 20-second cuts for display in Warsaw’s trams and buses, providing commuters with quick and valuable safety tips. The campaign culminated in a 7-minute compilation film that we enriched with an introduction and conclusion, tying all the narratives together.
The Result – Engaging and Accessible Education for All
Our spots stand out thanks to dynamic editing, professional performances, and realistic scenarios, delivering a powerful educational message. This project seamlessly combines aesthetic quality and precision with educational value, transforming each film into an effective tool for communicating urban safety principles.
We invite you to watch the results of our efforts and to reach out to Play Colors Media. Together, we can bring any project to life at the highest level, tailored to your unique goals and needs.
