Concept and Planning of Music Video Production
The process of developing a music video concept begins with a comprehensive understanding of the song and engaging in dialogue with the artist. Conducting market and trend analysis aids in identifying inspirations that resonate with the target audience. By defining clear goals, the concept can be finely profiled, while crafting a visual concept involves meticulous attention to motifs, colors, and atmosphere.
Drawing inspiration from various sources is crucial and can significantly accelerate the creative process during the initial stages. Subsequently, storyboards are meticulously prepared to outline the sequence of scenes. Maintaining a high level of creativity and originality is paramount for the music video to effectively complement the song and distinguish itself in the competitive music video industry.